When Dove’s ‘Choose Beautiful’ Campaign Gets Remade For Men, It’s All About #SizeMatters

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It’s a big decision.

This month Dove launched a new campaign “Choose Beautiful” that challenged women to consider their own looks and either walk through a door labeled “average” or one labeled “beautiful.” As you can imagine, it was a much-talked about experiment on social media.

Cue Funny or Die with a parody that replaces the female subjects with men and asks them to make an equally tough decision on how to describe their bodies: Do you have an “average dick” or a “big dick”?

Without further ado, watch a bunch of men wrestle with what might be the most trying question of their lives.

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Faith Nouri is licensed to practice law in both the U.S. and Canadian Federal Courts. Ms. Nouri is an attorney at law in California, and a Barrister & Solicitor in British Columbia, Canada.